Recently, Germany reported that the total foreign trade of China's machinery and equipment in 2020 is about 165 billion euros, accounting for 15.8% of the total global market, surpassing Germany for the first time and becoming the global machinery export champion. As soon as the news came out, all the people in the country were very excited.

As a leading construction machinery company in China, in recent years, Sany Group has deeply focused on its core strategy of internationalization, focused on breakthroughs in key overseas markets, and achieved leapfrog development in this "big change unseen in a century".

Doubled growth in 50 countries

On the large visualization screen of Sany Logistics, shiny lines connect China with the rest of the world. "One line represents an order in transit. The denser the line, the greater the volume of trade." Huang Dong, Supervisor of the International Business Department of Sany Logistics Company, introduced that throughout June, they have delivered more than 3,000 equipment. "Too busy."

Sany products being shipped in Shanghai Nangang

Behind the busy order delivery is the "pretty good-looking" overseas business.

In the first half of 2021, thanks to the recovery of the global economy, as well as the continuous improvement of brand awareness, product and service competitiveness, Sany Group’s international sales revenue increased by 80% year-on-year, and the overseas market share of major products further increased. The career has reached a new level.

Sany Europe Bedburg Industrial Park

From a regional perspective, in the first half of this year, Sany achieved growth in sales revenue in most major markets. Among them, 50 countries and regions have increased by more than 100%, including developed countries such as France and Russia, as well as traditional cores such as India, Indonesia and Vietnam. The country, the quality of development is sufficient.

Among them, Sany India increased by 109% year-on-year in the first half of the year, and its products were exported to Africa, the Middle East and other places. The "India Strategy" achieved remarkable results. Sany America grew by 72% year-on-year, and is one of the fastest growing industry host companies in North America. Sany Europe grew by more than 40%, of which excavator sales increased by 99%, and made great progress in the areas of localization and product adaptability.

The overseas market share of products has further risen

In 2020, affected by the global epidemic, the demand for overseas construction machinery market will shrink. Sany still firmly promotes the internationalization strategy, thoroughly implements the established business strategy, and promotes positive progress in internationalization.

On the one hand, Sany has paid close attention to the core competitiveness of products, vigorously recruited international talents, established international research institutes in various major business units, and launched 51 international products in 2020, an increase of 24% year-on-year, boosting overseas market share.

2020 global sales data of excavators released by OFF-HIGHWAY

In the first half of the year, SANY excavators sold more than 10,000 units overseas, with sales exceeding 5 billion yuan, a year-on-year increase of 145%, and the overall overseas market share increased by 2.2%. In addition, the overseas market share of SANY crawler cranes and wide-body vehicles also increased by 23.7 and 10.4 percentage points, respectively.

At present, Sany excavating machinery has become the global sales champion, concrete machinery is firmly ranked first in the world, and export industries such as piling machinery, large-tonnage hoisting machinery, and port machinery are leading.

The continuous beam with the largest span of the Yawan High-speed Railway was successfully poured at one time

On the other hand, since the beginning of this year, Sany has made great progress in service capacity building, agency system building, service accessory system building, and digitalization work through diversified channel models and innovative measures such as supporting domestic agents to go overseas.

As of the end of June, Sany has established a localized distribution system in more than 100 countries around the world, with more than 300 high-quality overseas agents, the largest number in the industry. The comprehensive service system of the distribution system has given Sany internationalization new vigor and vitality.

The solid epidemic prevention measures are also an important reason for the rapid progress of Sany's overseas business. "There has been no case of infection in Sany Europe so far, and Sany India has provided vaccines to 1,500 employees and their families." According to reports, "the production and operation of overseas bases are smooth and orderly to ensure that they take the lead when the global economy recovers."

"I hope that after three to five years of hard work, we will rebuild a SANY Heavy Industry overseas." In early June of this year, Xiang Wenbo, President of SANY Heavy Industry, said in an exclusive interview with the "China Securities Journal": "Become recognized by consumers internationally. And the brand that we accept is our goal."

Xiang Wenbo said that in the future, Sany will further increase investment in internationalization, increase the proportion of international sales, and focus on developed countries.Editor/Baohongying