Welcome to today ’s Fortune Story. We will tell you the story of a Shandong guy, the Indonesian Nuggets. From his story we can see the necessity for China to go west.

Go, go to Indonesia Nuggets!

The Republic of Indonesia, referred to as Indonesia, is a country of thousands of islands located in Southeast Asia. It is composed of about 17,508 islands and is the largest archipelago country in the world.

In Indonesia, the power generation capacity of power stations constructed by Chinese companies accounts for 1/4 of the total power generation capacity of Indonesia; the Gatigadi Dam, which is jointly constructed by the two countries, is the second largest water conservancy project in Indonesia and can irrigate 90,000 hectares of farmland downstream; Huawei, ZTE Chinese companies have won a good reputation in the Indonesian communications equipment market, and Chinese mobile phone manufacturers have occupied more than one-third of the Indonesian market; a number of new platforms for capacity cooperation have continued to emerge ... In 2017, China-Indonesia trade reached US $ 63.3 billion. With a year-on-year increase of 18.3%, China has become Indonesia's largest trading partner for 7 consecutive years. China's investment in Indonesia reached US $ 3.4 billion, an increase of more than 30% year-on-year, and it is the third largest source of investment in Indonesia.

In Shandong, China, an inconspicuous guy also spotted this "treasure land". It was not determined by a clap of his head, but by careful analysis: First of all, he felt that the period of Internet dividends in China was almost over , If you want to start a business and continue to be in the country, it is difficult for him who has no investment, no brains and no background; secondly, for Chinese entrepreneurs, going overseas is a good "wrong peak investment", it is OK Copy the mature business model in China; Third, where is the right place to go? North American local entrepreneurs are too strong, the European market is growing slowly, Africa is developing slowly and is not valued by capital ... Southeast Asia is currently the best entrepreneurial destination for Chinese people. After all, China's strategy now is to "go out" and go west. Therefore, when everyone said that the current entrepreneurial environment was poor and there was no chance, the Shandong brother Xiao Li was ambitious and decided to go to Indonesia to copy a Himalayan, make the wildest money, and do the most Chinese business.

Xiao Li, a fine-skinned and tender meat, is a real Shandong tough guy. He won the e-sports championship in high school, and went out to start a business without finishing college. I've been to computer stores, and I've been a North American shopping guide website and social product. The first bucket of gold was made with bare hands. Not only does he have experience in starting a business, but he has also made money. This at least shows that he still has a good grasp of business. So let's see how Indonesian money can be made from his eyes.

Why go to Indonesia to make money?

Xiao Li's basic idea of going to sea is to copy out China's mature business model. The markets with the greatest potential in the world that have not yet experienced the Internet dividend period are India and Indonesia.

Indonesia is not the same as India. In fact, India's entrepreneurial competition is very fierce. Young people in China are turning to the Internet and want to become Indian horses. Indonesia is a relatively underdeveloped "virgin land." According to the 2015 data (average of statistical data from the World Bank, International Monetary Fund, and United Nations Statistical Office), Indonesia is currently the 16th largest economy in the world, and Southeast Asia is the largest. Its population is nearly 300 million, and it is also the number one in Southeast Asia.

Everyone generally thinks that Singapore is the most economically developed and densely populated country in Southeast Asia. This is true; but in terms of market potential, Indonesia, with its vast territory and dense population, is stronger than Singapore, a garden city. Moreover, the problem of aging does not exist in Indonesia at all: the proportion of people under 30 years of age is more than 50%; the number of Internet users is 133 million, of which 66.22% are less than 35 years old.

It can be said that those who have Indonesian, Southeast Asia. What are you waiting for?

Why do Indonesian Himalayan?

Although the development of the Internet business in Indonesia is very short, it is fast. At present, Indonesia already has its own Indonesian version of Alipay, SF, Love Recycling, Cargo Lara, etc. There is also an Indonesian day-name app "GoJek", like WeChat + Meituan + Public Comment. With this "Super App", users can call motorcycles, takeaways, send courier services, and enjoy local lifestyle services such as appointment massages and medicine purchases. But Xiao Li found that Indonesia does not yet have an audio sharing platform similar to Himalayan and Dragonfly FM. It is not that there are no users, but that there are no local products. In fact, Indonesians like to listen to audio programs and have a wide audience and market.

In addition, Indonesia's infrastructure is very poor, the network speed is very slow, and the network fee is very expensive. They have five major telecom operators, and the average download speed of 4G networks is lower than the global average of 16.6Mbps. Compared with video, such objective conditions are more suitable for streaming audio.

The valuation of Himalayan is nearly 30 billion yuan. According to the ratio of 1:10 to 1: 5 in the Chinese market and the Indonesian market, if it is an Indonesian version, the valuation can reach about 3 billion-6 billion yuan.

In summary, the ceiling of this business is high enough, with dry heads, it is dry to the eye.

How to start a business in Indonesia?

First of all, they made full use of the mature model and strong technology of the domestic Internet. The team worked overtime and overtime. It only took more than a month to get product development and enter the real user testing stage.

Then they looked for an intermediary company and spent 20,000 yuan to register the company. The local government's efficiency was quite low, and the procedures were only approved in two months. Indonesia has restrictions on some industries, and it is more difficult for foreign capital to enter. Fortunately, they have not stepped on mines.

Followed by renting offices and recruiting people. There is also co-working space in Indonesia. The location is good and the price is reasonable. Later I learned that the founder of this well-known co-working space in Indonesia was also from the co-working industry in China. But recruiting is troublesome, IT people are scarce in Indonesia, and English is poor. Therefore, the smart Xiao Li adopted a roundabout tactic: placing the localized operation team in Indonesia, and the technical team using a domestic team.

The team is set up, the products are OK, and the time has come for real swords to start operations.

Everyone who has done Internet operations knows a magic spell: the first 10,000 users are the hardest to get. As a result, Xiao Li, a product manager, began to use his 18 martial arts and talked about it.

But the original intention is not to "move over China's mature model." According to the practice of the domestic audio platform in China, it is best to sign a KOL that already has a mass basis. In this way, their original fans will naturally gather on the new platform.

Xiaoli they researched, once audio content users have identified a certain broadcaster, they will continue to listen to ta's programs for a long time, which is a great way for the platform to retain fans. In other words, signing a batch of powerful KOLs can both pull new ones and ensure user retention. After one or two years of platform maturity, Xiao Li can charge users.

It still took a lot of trouble to sign the first Danah, after all, his startup is still unknown in Indonesia. In Indonesia's audio industry, there is a big man DMZ, probably like the original "MC Godsend", sitting on tens of millions of fans and responding. When Xiao Li threw an olive branch to the DMZ for the first time, Shi Shenhai had no news. At this time, he remembered a rule that he pursued the goddess: To chase the goddess, he must first get acquainted with her roommate and make her feel "How do I know this man?" So they followed the DMZ's "Related Artists" list and signed a lot of them. More than a month later, the DMZ really sent a message. Cooperation is thus completed.

Xiao Li's team's entrepreneurial timeline: I went to Indonesia for the first time in March, registered in July, set up a team, signed hundreds of KOLs in October, completed product development and testing.

To this day, Xiao Li's team has expanded another circle, the product has been launched, and hundreds of local KOLs have been signed-they have fans, with millions of fans and tens of thousands less, for Xiao Li The audio platform attracted the initial seed users.

Bright money, road obstacles

However, there are more and more "nuggets" entering the Southeast Asia Bureau, and competition is becoming more and more fierce. Xiao Li said that according to his experience, staying in Indonesia for two years can be considered a firm foothold. Everyone who wants to start a business overseas has to be physically and physically located there. This is undoubtedly a challenge to the survival ability of a foreigner. It is Bell in the business circle to start a business overseas.

When it comes to starting a business, do it when you have an idea. Don't just listen to others beep and say that the environment is good or bad, try to know if it works. This era is the lack of brains and executives. The opportunity comes, you have to use it. If you do n’t use it, you will lose your skills, brother! Editor / Duan Wenjing, Zhang Xianglong