On the morning of October 5, 2022, Zeng Guang'an, secretary of the Party Committee, chairman and CEO of Guangxi Liugong Machinery Co., Ltd., visited Liuzhou Liugong Forklift Co., Ltd. for research and guidance.

Zeng Guang'an went to the product exhibition area to see the new products of the forklifts of Guosi E series, learned the characteristics and performance of the new products in detail, and personally sat in the front crane cockpit to experience the comfort of the new products. Zeng Guang'an stressed that the research and development of new products should be customer experience oriented. While improving driving comfort, they should minimize vibration and noise, and constantly optimize customer experience.

At the symposium, Zeng Guang'an listened to the report of the forklift truck company on the key work of strategic transformation. This report made a detailed report on the eight change modules of the forklift truck company's "Fourteenth Five Year Plan" strategic plan, and summarized the phased strategic achievements of the forklift truck company by the third quarter of 2022.

As of the third quarter of 2022, under the fierce market competition, the sales volume of the main business of industrial vehicle business has increased by 22% year on year, including 18.3 pct of domestic industry and 31 pct of export industry.

Zeng Guang'an affirmed the achievements made by the forklift truck company this year and gave guidance to the future development plan of the forklift truck company. He pointed out that the forklift company, as the third largest complete machine product line in Liugong's production scale, plays a very important role in Liugong's overall strategic development. The forklift company should take the strategic transformation as an opportunity, always adhere to the core values of "customer orientation", classify and grade customer groups, and adjust product structure. The products at the corresponding levels should be characterized to form differentiation, and at the same time improve the research and development efficiency and quality of new products, Shorten the R&D cycle; The layout should be based on the height of the industry, strengthen the attention and understanding of the industry trend, deeply understand the competitors in the industry, give full play to the advantages and characteristics of the forklift company, and improve the core competitiveness; It is necessary to strengthen brand construction and brand publicity, expand the means and channels of publicity, and make Liugong forklift brand famous.

Zeng Guang'an also went to the production site of Liuzhou Manufacturing Branch of Forklift Truck Company to understand the technical transformation, structure and final assembly of the factory. Yu Chuanfen, senior vice president of Guangxi Liugong Machinery Co., Ltd., and Li Hanchi, general manager of Liuzhou Liugong Forklift Co., Ltd. accompanied the investigation.Editor/Xing Wentao