Recently, the 20th International Mining & Minerals Recovery Exhibition, one of the largest international mining equipment exhibitions in Asia, was opened in Jakarta. Mining machinery manufacturers and tire companies from all over the world participated in this exhibition. Techking Tires presented a variety of mining tires such as 29.5R25 ETADT, 11.00R20 ETOT, and 27.00R49 SUPER TRAC at the exhibition.

Along with the business expansion of the Indonesian office, Techking keeps strengthening its localization strategy. During the exhibition, numerous customers came especially for Techking, because they are very interested in the tire performance, quality, and service system. As an excellent tire solution provider, Techking is adopting the customer-oriented Three-Lever Development Model that covers a localized marketing system, an integrated product development system, and a specialized service system. Cultivating deeply in the mining and construction industry, Techking has provided support and assistance to the industry alliance, moreover, we reached an intention with many OEMs to develop jointly the market. Techking tires and its brand have been recognized widely by the market.

The mining industry is crucial to Indonesia's economic development. Mineral exports not only contribute significantly to Indonesia's export earnings and overall economy but also drive local development and employment. Therefore, the market demand for the mining machinery industry has strongly increased for a long time. In early 2020, the Indonesian localization team arrived in the country under the huge pressure of the epidemic, they are the pioneer in establishing a localized marketing system of Techking. With the advancement of localization strategy, Techking will focus continuously on the two segments, the mining and construction industries. We will provide more valuable products and services to customers by improving our scenario-based R&D capability. Editor/Xu Shengpeng