On November 8, 2022, the 14th China International Aviation and Aerospace Expo was officially opened in Zhuhai International Air Show Center, Guangdong Province. China Southern Airlines, as the "official strategic partner" and "special air carrier" of this China Air Show, displayed diversified highlights in various forms and dimensions, adding a touch of beautiful color to the air show.

All product and service brands of China Southern Airlines Group appeared

The theme of this air show is "Flying to a Better Future". The booth design is based on the cabin shape. Through multiple mobile electronic screens and light boxes, it introduces the brand of China Southern Airlines, plays the trailer of "Ordinary Heroes" and the green flight image film, demonstrates the major measures taken by China Southern Airlines to serve the country's "the Belt and Road" development strategy, and demonstrates the Guangzhou Beijing dual hub brand, affinity and fine service brand The three high-quality sub brand projects of green flight responsibility brand are introduced into China Southern Airlines Xiangyi, China Southern Airlines Tonghang, China Southern Airlines Logistics, China Southern Airlines Nanlian, China Southern Airlines Media and other industrial brands, and the overall product and service brands of China Southern Airlines Group are displayed externally.

It is worth noting that the MR flight experience equipment exhibited by China Southern Airlines Flying Wing is the first time to be exhibited. The device uses a flight training simulator with mixed reality function, which can interact with the virtual scene through the real experience device to better reflect the sense of presence of the training environment. The other set of VR flight experience equipment in the exhibition can be selected from A320 NEO and S92 helicopters. China Southern Airlines displayed two Sikorsky S92 and S76 helicopters and one emergency rescue helicopter model. China Southern Airlines Logistics Co., Ltd. displays products such as China Southern Airlines Express, China Southern Airlines Express, and Aichong E-line. China Southern Airlines Nanlian shows a variety of delicacies, such as beef noodles, Cantonese style baked rice, beef ball clear soup, and stir fried yellow beef. China Southern Airlines Media has brought cultural and creative peripheral products.

In addition, the site also provided "gift package for new members to join the club", "mileage card game" for old members, and a shake up lottery for new and old members. At the same time, free tickets, badges and other prizes were prepared for new and old customers to enhance the interest and interactivity of the booth.

The first show of color painted airplane "Vitality Zhuhai"

As the "air card" of Zhuhai City, "Youth Zhuhai" made a stunning appearance at the 2021 air show, realizing the "zero" breakthrough of Zhuhai element aircraft in China air show. At this year's air show, the "Vital Zhuhai" of the "Sister Chapter" will make its debut. Together with the "Youth Zhuhai", it will spread the image of Zhuhai in an all-round way, so that the audience can feel the visual experience with Zhuhai characteristics, youth and vitality.

The color painting pattern of "Youth Zhuhai" combines the elements of Zhuhai Air Show and the Sun Moon Beige Theatre, with the main color of "Youth Green", demonstrating Zhuhai's openness, innovation, vitality and brand image. The color painting pattern of "Vital Zhuhai" adopts "Vital Blue" as the representative color, showing the vitality of the city with the leaping Chinese white dolphins and the Hong Kong Zhuhai Macao Bridge in the sunshine. The "Youth Zhuhai" is planned to be statically displayed in the core exhibition area on November 11, and the "Vitality Zhuhai" is planned to be displayed on November 8-10 and 12-13.

Hold the first maintenance forum to focus on high-quality development

On November 9, China Southern Airlines Engineering Technology Branch will jointly hold the first China Southern Airlines Maintenance Reform and Development Forum with Guangzhou Aircraft Maintenance Engineering Co., Ltd. and Zhuhai Free Trade Zone Motianyu Aeroengine Maintenance Co., Ltd. Experts from the global aviation manufacturing industry and civil aviation maintenance field will gather here to share the results of China Southern Airlines maintenance reform and seek new chapters of cooperation and development. During the air show, the Technology Branch will sign multiple agreements with a number of third-party airlines and customers, such as Beijing Aircraft Maintenance Engineering Co., Ltd. and Qingdao Airlines Co., Ltd., such as a letter of intent for strategic cooperation and cooperation in warranty repair business, and is committed to providing customers with professional one-stop maintenance services.

With Guangzhou as the center and 18 maintenance bases distributed in large and medium-sized cities across the country, the technology branch has the advantage of layout. Its maintenance support capability extends to more than 300 regional terminals around the world, and has 4 billion air material reserves. It can provide customers with 7X24 hour all-weather support and rapid support response support services. In addition, the Technology Branch also has the maintenance licenses of CAAC, FAA, EASA and many other countries, and has established a full chain industry of aircraft maintenance from airline maintenance, airframe overhaul, accessories and engine repair to aircraft parts manufacturing. Its strong maintenance capability has been recognized by customers.Editor/Xing Wentao