If you are looking for a pioneer and leader in China's new energy field, the first thing that comes to mind is the pride of the national brand - BYD. From automobiles and cloud rails to the layout of industrial vehicles, BYD has changed its product types, and what has remained unchanged is its original intention to promote the development of new energy.

After more than ten years of development, today’s lithium batteries for forklifts have become the standard configuration of most forklift manufacturers. Facing the status quo of industry development, how can BYD forklifts maintain and expand their achievements?

Keep the integrity and innovate, and the advantages of lithium batteries are better

In 2013, BYD entered the forklift industry with lithium battery technology. Relying on the leading lithium battery technology, BYD lithium battery forklifts are in the trial stage of lithium batteries in the whole industry, and have begun to attack cities and villages amidst various wait-and-sees and doubts, opening the tide of lithium battery development in China. Many established forklift companies were caught off guard by the upstart BYD's lithium battery strategy before they responded.

With the upgrading of the industrial structure of China's material handling equipment, the electric forklift market is developing strongly with an irresistible trend. As the energy source of electric forklifts, the innovation of battery technology is an important driving force for the development of electric forklifts. Just as the leading companies in the forklift industry focused on lithium batteries, BYD forklifts did not slack off at all. The data shows that BYD forklifts will continue to maintain a growth rate of 40% in 2020 and 2021.

BYD, as the leader of the national brand electric forklift, its battery technology is unique in the industry. Clean energy, fast charging, super long life, strong power, high efficiency and safety, high and low temperature resistance... When it comes to the above words, BYD's lithium iron phosphate technology cannot be avoided. BYD's lithium iron phosphate battery technology has matured in the forklift industry, and it is more skilled in the five links of battery cells, electronic control, BMS and Pack, and matching with forklifts. With the support of hard power technology, BYD forklifts continue to improve their product lines and introduce new ones. At present, BYD has built a large family of forklifts of all categories. Bi Guozhong, general manager of BYD Forklift, said: BYD Forklift has technically reserved enough technology for the development of the next five years.

All quality upgrades

"BYD forklifts do not only have batteries and technology, we also have quality!" This is the rhetoric of General Manager Bi Guozhong at a dealer conference. As the general manager of BYD forklifts, he has already made up his mind to change people's inherent perception of BYD forklifts, and let BYD's forklifts fully upgrade from the perspective of quality.

From a forklift outsider to a leading company in the industry, BYD Forklift continues to increase its investment in manufacturing capabilities. In 2020, BYD forklifts have achieved a comprehensive upgrade in terms of the battery, motor, and electronic control system. In addition, BYD Forklift has adopted the four active safety kits as the standard configuration for all forklifts. In 2021, BYD forklifts will not only implement the Internet of Vehicles as a standard configuration on the S series and E series forklifts, but also carry out an overall upgrade so that the forklifts can be connected to the 4G network to achieve faster and more efficient transmission of real-time data.

The pursuit of BYD forklifts does not stop there. Bi Guozhong emphasized: "BYD will also extend the battery warranty period from 5 years to 6 years, which is one of its strengths, to further reduce user maintenance costs." Customers completely solve the worries of battery problems.

In recent years, almost all industries have been full of twists and turns, and the forklift industry is no exception. Zhang Jie, secretary-general of the China Construction Machinery Industry Vehicle Branch, said: "It is estimated that by the end of the 14th Five-Year Plan, the sales volume of industrial vehicles will reach between 900,000 and 1 million. Demand. Electrification, new energy, miniaturization, intelligence, and networking will also become important directions for future development.”

Know yourself and the enemy, keep improving

In order to realize the long-term development of the enterprise, BYD forklift has been preparing for a long time. When designing a new model, BYD usually researches the market first. Whether it is in the US, Europe or China, they will learn about market competitors and benchmark models in the first place, learn from other people's strengths, and overcome the shortcomings of other people's products. According to design products.

BYD forklifts have successfully entered many strategic markets such as Europe, America, and South America. The product and service network covers six continents around the world. It goes to the world with high quality and has become a leading brand of new energy forklifts in these markets. BYD has implemented practical actions to go out. strategy, it also set off a sales boom of "Made in China" in the field of electric forklifts.

From a subversive in the forklift industry to a leader in the field of lithium battery forklifts, the development of more than ten years has relied on the rapid growth of demand for forklifts in China and the world; on the continuous leadership of BYD forklifts in lithium battery technology; on the courage of BYD forklifts ; It is more dependent on the belief that BYD forklifts can achieve a dream.

The glory has become the past, and the forklift market in the future still needs BYD to continue to forge ahead and ride the wind and waves. Just as Bi Guozhong, general manager of BYD Forklift, said: "Our goal is not limited to the Chinese market, we want to go global, go global, and build a top international Chinese forklift brand!" Editor/Xu Shengpeng