Business promotion
Liugong's sixty-five years of standing up the equipment manufacturing industry
Seetao 2023-02-25 17:55
  • The hard work and inheritance of generations of Liugong workers continued to write the legendary course of Liugong
  • As a witness and participant of China's construction machinery industry, Liugong's desire to become stronger and bigger is extremely urgent. And this process has also become one of the important microcosms of China's modern industrial development.
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The tide of the times, history forward. When the annual rings of the years are quietly turning, the strugglers will always leave their footprints in time. 65 years ago, the pioneers crossed mountains and rivers, went deep into the interior of Guangxi from the eastern coast, cultivated their dreams with the attitude of pioneers, built grass for a hut, worked hard, and laid the foundation of Liugong. From the lofty ambitions of three years of hard work, to the daring to be the first in the world to "go public", "go to sea" and "899 campaign", Liu workers have used struggle and innovation to compose 65 years of glory and dreams.

With 65 years of unyielding and pioneering innovation, this enterprise known as the "cradle" of new China's construction machinery has set one "first" after another; Liugong's powerful equipment is capable of extreme working conditions, and Liugong's products have helped many A world-class project, LiuGong's solutions comprehensively serve customers at home and abroad. "Made in LiuGong" proves the vigorous power of "Made in China"... Today, LiuGong has built more than 20 manufacturing bases around the world, LiuGong heavy equipment is all over the world, and its loaders are crowned the world.

Time flies, and the torch inheritance in the 23,725 day and night spattering and welding has become the spiritual coordinates for Liugong workers to march towards the stars and the sea. Today, 65 years later, Liugong has been reformed and listed as a whole. Its overseas performance has reached a record high. Smart manufacturing factories have sprung up. Unmanned driving and electrification technologies lead the industry. ", innovation and struggle genes are constantly writing a new chapter in manufacturing a powerful country. Looking back at Liugong's 65-year development path, we can understand the code of struggle and innovation behind the continuous transformation and upgrading of my country's manufacturing enterprises.

In 1958, 527 builders responded to the great call of the Party Central Committee for coastal industrial cities to support border minority areas, and embarked on a journey to support Guangxi's industrial development with equipment and production technology. Facing the barren land, they dug wells for drinking, cut bamboo for walls, weaved thatch for tiles, and built the predecessor of Liugong "Liuzhou Construction Machinery Manufacturing Factory" from scratch. However, a sudden fire in 1959 reduced the factory dormitory to ashes, and the pride and ambition of the builders who first arrived in Liuzhou were instantly poured with cold water. But the tenacious Liu workers were not discouraged. After three years of hard work, they built a factory and settled down.

In 1966, with the support of the Ministry of Machinery Industry at that time, Li Yu, the former director of the factory, led the entrepreneurs of Liugong to start the long journey of research and development and manufacturing of loaders. In that chaotic and difficult era of planned economy, Liugong workers were self-reliant and never stopped the pace of technological innovation and quality improvement of loaders. On the occasion of the 17th birthday of the Republic, Liugong successfully developed my country's first wheel loader Z435, named "Dongfeng". This big guy with a rated load capacity of 3.5 tons created the production of Chinese loaders history.

Following China's first wheel loader, Liugong has created many "zero breakthroughs" in China's construction machinery. In 1971, China's first articulated loader Z450 was successfully developed in Liugong. So far, Liugong loaders are still leading the technological change and market innovation in this industry.

In the early 1980s, with the spring breeze of reform, Liugong was already ready to enter a new era of customer orientation and market competition. Mao Weijing, the second factory director of Liugong, led the cadres and workers to boldly reform and go to the market, and took the initiative to attack the Northeast. Old industrial bases, as well as coastal and other places to break into the market. So far, LiuGong has firmly established itself as the number one brand preferred by Chinese customers with its loader technology, quality and service leadership.

From the middle of the 1980s to the end of the 1990s, in the tide of China's reform and opening up, the former chairman Zhang Pei led Liugong to create several precedents in the construction machinery industry: successfully digested and absorbed the loader technology imported from Caterpillar, independently Developed ZL50C, a permanent classic product in the global loader industry, and created a miracle that a single model of loader sold more than 150,000 units. But Liugong did not stop there. In 1992, Liugong developed and manufactured the first excavator WY40, and began to enter the field of excavators, carrying the banner of national excavators. In 1993, Liugong went public and became the first listed company in Guangxi and the industry. At the same time, the reform of state-owned enterprises was undergoing drastic reforms. The reduction of staff and the increase of efficiency enabled Liugong to put down its burden and truly enter the market. In 1995, Liugong and the German ZF Group jointly established a transmission parts company; Liugong was the first in the industry to build a dealer system covering the whole country, becoming a model for peers to emulate. These pioneering works in the industry have laid a solid foundation for the development of Liugong in the new century.

Move with the times and create a precedent in the industry. When China joined the WTO in 2000, Liugong seized this historical opportunity. Liugong "moved eastward and returned to its hometown", completed the industry's first market-oriented equity acquisition, successfully entered the field of compaction machinery, reorganized the excavation machinery business, and built the first new factory outside of Zhenjiang City; Therefore, Liugong is no longer limited to a single loader product, and has realized cross-regional operation and expanded product lines. In 2002, the then chairman Wang Xiaohua led Liugong workers to create a "limit" target of 899 units per month, which has continued to this day and formed Liugong's "899" spirit, which inspired generations of Liugong workers to strive hard; at the same time, it also forward-looking put forward the " The vision of "building an open and international Liugong" opened the prelude to Liugong's galloping in the international market, and it has been 20 years since then.

It changes from time to time and is made at any time. Over the next ten years, through the expansion of domestic and international businesses, through mergers and acquisitions and independent innovation, LiuGong quickly created a full range of construction machinery, construction machinery, logistics equipment, key components, financial leasing, and full value chain products. service, completed the successful transformation from a single loader to a full range of construction machinery products, and with the joining of Shanghai Jintai and Liuzhou Ovim, an industrial structure in which three well-known brands in the equipment manufacturing industry keep pace with each other has been formed.

For Liugong in the new era, a wide-ranging transformation is advancing rapidly. Since 2014, under the leadership of Chairman Zeng Guangan, Liugong has been determined to reform, and has realized enterprise integration and reform and innovation, mixed ownership reform and overall listing, and achieved new high performance in international business; R&D system, marketing service, internal management, health and safety The management of environmental protection, social responsibility and other aspects is in line with international standards; generations of Liu workers are fighting forge ahead under the guidance of the "three-pronged strategy" of comprehensive internationalization, comprehensive intelligence and comprehensive solutions, towards intelligence, digitization, industrial Internet and Development of new technologies such as new energy.

As a witness and participant of China's construction machinery industry, Liugong's desire to become stronger and bigger is extremely urgent. And this process has also become one of the important microcosms of China's modern industrial development.

Whether it is the hardships in the early days of entrepreneurship, or the difficulties of enriching a product line and overcoming a core technology, or the challenges of stepping out of the comfort zone, every expedition of glory and dreams has forged Liugong's perseverance. Quality, engraving the imprint of the next generation of manufacturers to open up the global market.

The "adventure" in 2000 went straight to the southeast coast where China's economy and industry are most dynamic. Liugong initiated the largest industrial layout in the longitude of China's construction machinery industry, successively in Jiangyin, Shanghai, Zhenjiang, Bengbu, Changzhou, Suzhou and other places Lazie. This is a "Eastward" strategy of great historical significance, and it has also become a beacon in the process of China's construction machinery industry exploring diversified development and opening the door to internationalization.

In 2002, Liugong's internationalization strategy was ready to come out, which was almost three years earlier than its domestic counterparts. In the eight years from 2003 to 2010, LiuGong quickly built eight overseas regional marketing service headquarters, established a global marketing service network of more than 200 foreign agents, and went through nearly fifty years of experience in Europe and the United States.

Today, Liugong has nearly 30 overseas subsidiaries and institutions around the world, 4 overseas manufacturing plants, 5 global R&D bases, and more than 300 distributors providing products and services to more than 170 countries and regions, and can promptly respond to global Customer needs, to achieve localized service and support. In 2009, Liugong's first overseas factory, the Indian factory, went into operation, continuing the legend of Liugong's overseas entrepreneurship. This is the first factory built by the Chinese in the South Asian continent, which has established Liugong's leading position in the South Asian market for Indian-made products, and Liugong has also won the honorary title of "China-India Model".

In 2012, LiuGong completed the acquisition of HSW, a major Polish bulldozer manufacturer, and successfully entered Dressta, a Polish company with a long history, and began the difficult exploration journey of EU manufacturing. In 2017, LiuGong's European headquarters was established in Warsaw, and loaders and excavators that meet EU technical quality standards were mass-produced in Poland, which gradually gained recognition from European customers. LiuGong Poland also won the "Best Foreign Investor" and " Best Employer in Poland". In 2015, Liugong’s Brazil factory opened; in 2019, Liugong established its first overseas direct company in the UK; in 2020, Liugong’s Indonesian company opened; in 2022, Liugong’s overseas business will celebrate its 20th anniversary, and its overseas revenue will hit a record high.

Looking back all the way, internationalization is the way of LiuGong’s survival and growth, the call of mission and vision, and the embodiment of LiuGong’s core values. The trilogy of overseas marketing, foreign factory construction and operation, international mergers and acquisitions, and integration unfolded in sequence and in an orderly manner. In the past 20 years, it has composed a long song of exploring the internationalization of China's manufacturing industry.

Looking at the Chinese enterprises going abroad, there are those who are irresistible and kill the Quartet, and there are also those who return home with a broken halberd. However, Liugong's internationalization strategy is reshaping this state-owned enterprise, so that it no longer sticks to a narrow competition pattern, thinking mode and behavior, and puts a quality between the East and the West with a more open and vigorous image, carrying Bearing the heavy responsibility and responsibility of manufacturing a powerful country.

Opportunities are always given to those who are bold and enterprising. After 65 years of hard work, Liugong, who dares to be the first in the world, is determined to serve the country with industry. , and constantly promote the historical mission of expanding China's equipment manufacturing industry.

The 65 years that Liugong has gone through are 65 glorious years. Over the years, Liugong’s adherence to the manufacturing industry, its corporate strategy, and its firm belief in serving the country through industry have pushed Liugong to create miracles one after another in the course of industrial development and achieve leapfrog development. It has been a long road for 65 years. Liugong has developed and grown together with China's industry. It broke through the ground in the difficult years, cultivated in the sound of the horn of reform, and bravely went to sea in the international wave. The belief of serving the country through industry has made it a leader in the field of construction machinery and an excellent benchmark for international enterprises. After several generations of struggle, innovation and inheritance, today's Liugong is competing with international construction machinery giants on the world stage, demonstrating the strength of Chinese manufacturing.

On April 26, 2021, General Secretary Xi Jinping visited Liugong and fully affirmed Liugong's exploration and development. The general secretary emphasized that the high-quality development of the manufacturing industry is the top priority of the high-quality development of my country's economy. The construction of a modern socialist country and the development and growth of the real economy are inseparable from the manufacturing industry, and we must continue to work hard to promote industrial optimization and upgrading. The cordial care and earnest entrustment have strengthened LiuGong's belief in anchoring higher goals, promoting industrial optimization and upgrading, and pursuing self-reliance and self-improvement through technology.

Looking back at the 65-year history of struggle, it is the leadership and care of the party, the support of the government and associations, the trust and support of customers at home and abroad, the solidarity of dealers and suppliers, the trust of shareholders, and the constant support of employees around the world. Sharing weal and woe has enabled Liugong to grow from weak to strong, to realize the transformation from following to running side by side, and then to leading, and it has strengthened the backbone of China's equipment manufacturing industry.

At present, a new round of technological revolution and industrial transformation is booming. Standing at a new historical starting point, Liugong will sound the clarion call for forging ahead, actively and comprehensively implement the new development concept, fully explore both domestic and international markets, and promote China's "smart" manufacturing with independent innovation; adhere to struggle as the foundation, and keep in mind the greatness The spirit of party building and the ardent entrustment of General Secretary Xi Jinping will strive to become "the world's leading provider of equipment and technology solutions". Craftsmen of a big country should take on the glorious mission of "building a strong country". This is not only the great trust and high hope of the Party Central Committee, but also the common wish of Liu workers.Editor/XingWentao

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