In recent years, Zoomlion has accelerated the pace of overseas expansion, and its various products have blown the sea charge. With the continuous deepening of the overseas business system based on end-to-end, digitalization, and localization, in 2023, the competitiveness of Zoomlion's products in overseas markets will be significantly improved, and it will win sales and word-of-mouth in key markets and benchmark markets. As a strong representative of China's intelligent equipment manufacturing.

Overseas long-term success in advantageous sectors

Zoomlion continues to deepen its overseas development, and the advantageous sector of construction machinery will meet another breakthrough in 2023.

In January 2023, Zoomlion's engineering cranes will have a good start in the world, and many equipments will go to Turkey, Brazil, Indonesia and other places to settle down. In March, at the Las Vegas Exhibition in the United States, Zoomlion won an order of 150 million yuan for engineering cranes, and the 800-ton cranes that have undergone localization upgrades were exported to Argentina, creating a record for China's largest tonnage cranes exported to the South American market.

Zoomlion 800-ton crane

Concrete equipment such as pump trucks, mixer trucks, tow pumps, and vehicle-mounted pumps also screen overseas construction projects. In Singapore's Pasir Panjiang Port, Zoomlion's pump trucks for multiple meter sections worked in groups, among which the 70-meter pump truck set a record for the longest boom pump truck exported to Singapore in China. In Singapore, a benchmark market, the new pump trucks we export have been adjusted locally in line with customer needs, which have been well received and accounted for over 60% of the local new pump truck market. The relevant person in charge of Zoomlion said.

The new generation of tower cranes has also attracted wide attention overseas. At the exhibition in the United States, Zoomlion's R-generation tower crane boldly presented the details of core components, showing the world the benchmarking strength of tower crane technology, and was highly praised by customers.

The core components of Zoomlion’s R-generation tower crane exhibited at the exhibition

Fast-paced development of multiple products

In 2023, the emerging sector of Zoomlion's construction machinery will accelerate its overseas expansion, achieving both volume and sales growth.Taking earthmoving machinery in the Saudi market as an example, in the first quarter, 22-ton, 37-ton, and 55-ton medium and large excavators frequently received large orders, among which large excavation equipment will be used in the construction of the future city of Saudi Arabia - NEOM New City, More than 100 Zoomlion excavators have been put into use in this area. At present, Zoomlion has set up service outlets in major cities in Saudi Arabia, equipped with professional sales and service teams. Many customers praised Zoomlion's full-process service and localized layout, and expressed their desire to make additional purchases.

Zoomlion's excavators sell well in Saudi Arabia

Turkish customers praise Zoomlion’s rotary drilling rig and service team

Zoomlion's agricultural machinery is also steady and steady. With the starting point of deepening localization and improving product strength, the customized models that meet the agronomic characteristics of various countries and customer needs are well received.

In January, Zoomlion delivered the first batch of RS1304 tractors to Thailand’s KTIS Group, the largest sugar company in the world; in February, the Ministry of Agriculture of the Dominican Republic officially announced that Zoomlion won the bid for the country’s agricultural machinery and equipment batch procurement project , stood out in the competition with world-class agricultural machinery brands from Europe, the United States, and Japan; in early April, nearly a hundred Speedster series grain combine harvesters were exported to Bangladesh again in batches, and local farmers reported that "high efficiency, less failures, good Durable", word of mouth and market share are constantly improving.

Nearly 100 harvesters of Zoomlion exported to Bangladesh in batches

In addition, CIFA and m-tec, subsidiaries of Zoomlion, are also overcoming difficulties overseas, and their innovative products are welcomed by European and American markets.

The new plant of Germany's century-old famous construction company Siweide Group adopts m-tec equipment

In 2023, Zoomlion's international development will open a new chapter, and overseas business will become a new growth pole. Zoomlion accelerates the transformation of overseas business models with global village thinking and localization concepts, deeply develops the global market end-to-end, empowers the business model with digitalization, continues to improve the strategic layout, and continuously achieves breakthroughs in the market, polishing China's equipment manufacturing along the Belt and Road golden signboard. Editor / Zhao E