The third Changsha International Construction Machinery Exhibition (hereinafter referred to as: CICEE 2023), which attracted worldwide attention, kicked off on May 12, 2023. As one of the world's top 50 companies, Hitachi Construction Machinery, which exhibited for the third time, not only brought its 6A series of popular new products, but also presented the group's value creativity in multiple fields in a different display form, faced challenges with a new attitude, and condensed the new vitality of the industry .

During the previous two trips to the Changsha exhibition, Hitachi Construction Machinery demonstrated to the professional audience the outstanding advantages of the group in R&D, quality, service and response to industry hotspots, and was widely praised by friends and customers in the political and business circles present at the meeting. For this exhibition, the group also paid great attention to it. The booth area reached 720 square meters. Mr. Cheng Xiaoming, Managing Director of Hitachi Construction Machinery Sales (China) Co., Ltd. also came to the scene to communicate face-to-face with the audience and the media. In addition, the limited pop-up event of the exhibition debuted for the first time, which not only added color to the booth, but also further enriched people's awareness of the construction machinery brand.

"6A Three Heroes" Achieve Green and Efficient "Strength"

Over the years, Hitachi Construction Machinery 5A series excavators have brought countless customers high-quality application experience beyond expectations and accumulated a good market reputation. With the upgrade of the whole line of products, the 6A series models are being popularized in the market at full speed. The appearance of three 6A new models at CICEE 2023 allowed the guests to fully appreciate the innovative charm of the new generation of construction machinery products.

The ZX200C-6A exhibited this time is a cost-effective medium-sized excavator widely recognized by customers. It also has a special identity, that is, the C series products tailored by Hitachi Construction Machinery for Chinese customers. On the one hand, ZX200C-6A has a built-in Hitachi Construction Machinery's mature urea-free environmental protection engine and classic HIOSIII hydraulic system, which has excellent comprehensive performance; The advantages in other aspects are outstanding, and the follow-up market performance is highly anticipated by all walks of life.

The other two large excavators exhibited are Hitachi Construction Machinery ZX520LCH-6A and ZX900LCH-6A. The biggest feature is the green engine equipped with DPF after-treatment filter, and the exhaust emission meets the latest National IV standard. At the same time, the artificial intelligence hydraulic system, centralized strengthening of working devices, and detailed polishing that demonstrates design skills can provide excellent power support for customers in different industries.

At the exhibition site, there was an endless stream of visitors who came to experience the construction machinery products and understand the characteristics of the 6A series. Managing Director Cheng Xiaoming said: "The launch of the 6A series of Hitachi Construction Machinery is not only the inevitable trend of the industry, but also a pioneering effort to meet the rich needs of customers. We will not only introduce new technologies and new concepts that are synchronized with the world, but also dig deep into the Chinese market. characteristics, aiming to achieve double improvement in quality and value.”

Value chain business comprehensively responds to customer needs

Compared with the previous exhibition board + multimedia display method, in order to let the audience have a deeper understanding of various solutions, Hitachi Construction Machinery tried to disseminate information in the form of expert on-site communication at CICEE 2023, and the response was enthusiastic. During the 4-day exhibition period, experts from various business systems including leasing, second-hand mobile phones, mines, and large-scale equipment visited the scene, and together with the staff, explained the characteristics and advantages of Hitachi Construction Machinery for the audience, and answered questions for front-line customers Confused.

In addition to the high-quality environmental protection attributes displayed by the 6A series and C series models, Hitachi Construction Machinery's full value chain solutions will meet the audience one after another during CICEE 2023. From leasing and second-hand mobile phone businesses that focus on economic benefits, to Solution Linkage comprehensive solutions that fully empower mining operations, and to continuously upgraded and optimized national service systems, Hitachi Construction Machinery has always been committed to providing customers with efficient, low-cost, and far-sighted solutions. High-quality solutions. Managing Director Cheng Xiaoming said in an exclusive interview with the media: "The value chain business is the business content that Hitachi Construction Machinery has been actively developing in recent years. Our goal is to enable all dealer partners and customers to benefit from Hitachi Construction Machinery's products and technologies. benefit from services and services, forming a win-win situation for all parties.”

It is worth noting that the Hitachi Construction Machinery booth set up a new marketing window for the first time, a pop-up store, where audiences who love the Hitachi Construction Machinery brand can buy customized excavator models, clothing, trolley cases, water cups, and power banks. and other daily necessities, adding a rich flavor of life to the professional booth. The addition of the new form of exhibition has refreshed the audience and attracted more attention to the Hitachi Construction Machinery exhibition area.

Taking CICEE 2023 as a window, Hitachi Construction Machinery's China business has demonstrated good market competitiveness under the background of the group's global strategic adjustment, as well as the confidence and determination to deepen the Chinese market. Managing Director Cheng Xiaoming said: "Guided by the new medium-term business plan for 2023-2025, Hitachi Construction Machinery will work with all stakeholders to promote the implementation of full value chain solutions, so that Hitachi Construction Machinery can truly escort the business of customers. "Editor / Xie Li