On May 10, 2023, the "China Brand Day" event jointly sponsored by the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, and the State-owned Assets Supervision and Administration Commission of the State Council was grandly held in Shanghai. In order to conscientiously study and implement Xi Jinping's new era of socialism with Chinese characteristics and the spirit of important instructions to accelerate the construction of a world-class enterprise, this year's Brand Day will focus on publicizing and displaying my country's Brand new image, new achievements in development.

Liugong was invited to participate in the exhibition as "China's 100 Innovative Brands". Zheng Jin, Secretary of the Party Committee and Chairman of Guangxi Liugong Group Co., Ltd., attended the "China Brand Development International Forum State-owned Enterprise Brand Building Forum" and gave a keynote speech.

Zheng Jin shared LiuGong's typical practices in brand building from three aspects under the title of "Continuous Self-improvement to Build a World-Class Brand".

One is to insist on customer first and provide excellent products and services. LiuGong always regards improving the quality of its products as the most basic and most important task, insists on promoting the strategy of "comprehensive internationalization", and provides a full range of diversified products to continuously meet the needs of global customers.

The second is to adhere to independent innovation and achieve high-level technological self-reliance and self-improvement. LiuGong always develops in the direction of the world's most high-end cutting-edge product technology, builds a strong R&D innovation platform, builds a unique LDP R&D process system, constantly attracts talents and improves the innovation capability of the enterprise.

The third is to shoulder social responsibilities bravely and help mankind build a better homeland. LiuGong has always had the sincerity of "serving the country with industry and contributing to the society", actively fulfilling the social responsibility of a corporate citizen, leading the industry to build new energy industrial clusters, and improving the world for the country's "carbon peak, carbon neutral" strategy. First-class brand responsibility value; actively integrate into the new development pattern, increase the value created by world-class brands in serving major international and domestic projects; actively fulfill social responsibilities, and increase the value of world-class brands in building a beautiful home together.

Over the past 65 years, Liugong has always adhered to the original intention of revitalizing China's equipment manufacturing industry, and has helped Chinese manufacturing to the world with strong product quality and leading technical strength. Zheng Jin said that customers' cognition, recognition, subscription and final satisfaction with the company's products are the embodiment of the value of the company's brand. He emphasized that LiuGong has been working hard to build a world-class brand in the past 65 years. On the new journey, LiuGong will Resolutely implement General Secretary Xi's ardent entrustment, strive for self-improvement, and strive for perfection! Firmly adhere to Liugong's core values of "Customer First, Innovation Drives the Future; Struggle-Based, Cooperation Creates Value", practice diligently, continue to tell the story of corporate innovation and development, and strive to make Liugong a world-class enterprise and a world-class brand !

The forum was guided by the State-owned Assets Supervision and Administration Commission of the State Council and hosted by the China Quality Association. More than 200 representatives from relevant government departments, central enterprises, local state-owned enterprises and professional brand institutions participated in the forum. Tan Zuojun, member and deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, attended the forum and delivered a speech, Jia Fuxing, secretary of the party committee and chairman of the China Association for Quality, delivered a speech, Wang Min, deputy secretary of the party group of China Energy Group, Chen Yangfan, deputy general manager of China COSCO Shipping, and secretary of the party committee of CRRC , Chairman Sun Yongcai, Secretary of the Party Committee and Chairman of China Communications Corporation Wang Tongzhou and other leaders shared and discussed in the forum how to play the leading role of brands, promote high-quality economic development, explore brand innovation paths, and accelerate the construction of world-class enterprises.

Wang Haiyan, member of the Party Committee and Deputy Director of the State-owned Assets Supervision and Administration Commission of the Autonomous Region, and other leaders attended the forum.Editor/Ma Xue