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Tan Xuguang: We have a big family together
Seetao 2023-09-21 20:50
  • Accurately meet global market needs through differentiated portfolio brands
  • Tan Xuguang learned in detail about the operations and procurement of Kion Group and proposed formulating a pyramid-shaped brand strategy.
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On September 20, 2023, Tan Xuguang, Chairman of Shandong Heavy Industry Group and Chairman of Weichai Group, led a team to Aschaffenburg, Germany, to conduct an in-depth investigation of Weichai's Linde Hydraulics and Kion Group, listened to the management work report, and Give a keynote speech.

Tan Xuguang conducted a detailed investigation on the production, sales, and technology of Linde Hydraulic Factory and proposed that no matter how good the technology is, it is worthless if it cannot be effectively transformed. Engineers must understand both cutting-edge products and customer needs. They cannot be closed in a room and engage in design and sales by themselves. Employees must become sales engineers to help customers create products and create value.

Tan Xuguang had a detailed understanding of Kion Group's operations, procurement, etc., and proposed formulating a pyramid-shaped brand strategy to accurately meet global market needs through differentiated brand combinations.

Tan Xuguang delivered a keynote speech

We have a common big family - although we come from different countries, we are all a cell in the global market. If a cell wants to survive, it must establish the competitiveness of the big family, otherwise it will be eliminated.

We have a common customer - the customer is our God. If we can satisfy the customer, this is the greatest competitiveness.

We have a common dream - to build a world-class enterprise with sustainable development and irreplaceability in the world with the passion of not striving for first place.

We have a common happiness - only through struggle can we succeed, and only through struggle can we be happy. We should let employees find happiness at work and find happiness for their families.

At noon, Tan Xuguang had dinner with employees at the KION forklift factory. Editor/GaoLiMei


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