On August 5th, the 17th "World Brand Conference" hosted by World Brand Lab was held in Beijing. The conference solemnly released the 2020 "China's 500 Most Valuable Brands" analysis report.

In the annual report based on financial data, brand strength and consumer behavior analysis, Lingong has been shortlisted for 7 consecutive years with a brand value of 41.589 billion yuan, rising from 177 in 2019 to 170. The brand value has increased by 7.922 billion yuan year-on-year. This is an increase of 204.19% compared with the 13.672 billion yuan in 2014. The beautiful data verifies the growth and rise of an excellent brand.

Play the triumphant song of quality and win praise from the world for China

Established in 1972, Lingong has been focusing on the R&D and manufacturing of equipment in the construction machinery industry for 48 years. Based on the "reliable" quality culture, with process operation as the main line, it continues to promote the overall quality of all employees, the entire process, and all directions. With the continuous improvement of management and product quality, and the innovative management model of "one all, two creation and three integration", the company has produced and released huge innovation efficiency, and is striding forward to the goal of smart factory and "smart temporary work".

Lingong takes the lead in developing energy-saving technologies in the industry and continuously reduces emissions through technological upgrades; establishes strategic cooperation with WWF for energy-saving and emission reduction; market-oriented, creates brand with quality, promotes development with innovation, and continuously wins the Governor’s Quality Award , National Quality Award, etc. At the same time, relying on high-quality products and services, continue to create value returns for customers, and the brand value has been rising year after year.

2019, Lingong was awarded the 2019 European Quality Award, becoming the first company in China's construction machinery industry to receive this honor, and winning the world's praise for Chinese manufacturing.

From selling equipment to selling "plans", Lingong's strategic expansion

From the advent of the Z450 loader in 1976 to today, Lingong has three manufacturing bases, more than 10,000 employees, marketing and service networks in more than 130 countries and regions around the world, and overseas establishments in Europe, North America, and Asia Pacific The company serves global users, provides high-quality products and international butler-style services.

Today's Lingong has realized automation, digitalization, networking and intelligence in its production and management. The company has built a big data collection and analysis platform with strong cutting-edge technologies such as big data, cloud computing and artificial intelligence. The product range covers fifteen major product series such as loaders, excavators, road rollers, graders, mining vehicles, drilling rigs, underground equipment and aerial work machinery. From key components to complete products, it has formed a complete range of products and a relatively high level of technology. The high industrial system provides global users with comprehensive solutions for mine construction, comprehensive solutions for urban construction, and comprehensive solutions for industrial automation. The strategic deployment has expanded dramatically.

At the same time, Lingong has won the trust of customers with its reliable brand and superior performance, and its product market performance has repeatedly set records. In the Chinese market, Lingong has the largest market share of loaders for many years, and has ranked first in mining truck sales for many years. The machine growth rate is at the forefront of the industry, and aerial work machinery has quickly occupied the market and become the industry leader.

In addition, Lingong leads high-quality development through intelligent manufacturing, which is a true portrayal of insisting on intelligent empowerment to accelerate the conversion of new and old kinetic energy.

Bravely assume social responsibility and interpret the brand reliability concept

As a corporate citizen, LinGong has always followed the trend of the times and shouldered corporate social responsibilities. It actively participated in and actively assumed social responsibilities in donating education, earthquake relief, poverty alleviation, and public welfare activities. Positive energy and great feelings will create a viable and responsible enterprise.

In 2012, Lingong actively joined the World Wide Fund for Nature (WWF) Carbon Emission Reduction Pioneer Program and set an example in the industry in terms of energy conservation and emission reduction; the "China Good Driver" campaign was launched in 2013 and has been successful in the past 7 years Helped tens of thousands of operators at home and abroad to achieve professional growth; the “Red Love” targeted poverty alleviation campaign launched in 2018 has helped thousands of poor people in the old revolutionary area get rid of poverty and become rich through donated equipment, vocational training, and employment guidance in the past two years. . In terms of donating to schools, Lingong has continuously donated to build Hope Primary Schools in Xinjiang, Liaoning, Sichuan and Guizhou, and has taken the lead in establishing the Lingong Hope Scholarship in the industry.

During the 2020 new crown pneumonia epidemic, Lingong has interpreted its social responsibility to the extreme. A full range of products rushed to support the construction of global epidemic prevention and control, donated hundreds of tons of vegetables, fruits and other materials to epidemic areas, and donated masks and other anti-corruption materials to 21 countries. Epidemic medical supplies provide users with comprehensive and thoughtful epidemic support, and brand stickiness and user recognition continue to rise.

Today, Lingong was once again selected as the 2020 China 500 Most Valuable Brands list, demonstrating the company’s reliable product quality, super-high brand trust and strong strength, which means that Lingong is moving towards the goal of “world-class and world-renowned” Stride forward, the momentum is unstoppable.

Since 2020, under the impact of the global new crown epidemic, the development of all walks of life has ushered in many uncertainties. However, the pace of innovation and development of Lingong will not stop. Lingong will continue to insist on creating internationalization and building trust. The brand's brand development strategy is based at home and facing the world. In the journey of building a century-old temporary industry, we will bravely climb the peak of the world brand with our heads high! Editor/Sang Xiaomei