Technology
BYD's Japanese market breaks through, pure electric bus first landed in Tokyo
Seetao 2020-08-18 18:08
  • BYD believes that the customization of vehicles is an important sign of gaining greater market share and moving towards new development
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Kyoto, Okinawa, Iwate, Oze, Yamanashi... Since the delivery of 5 K9 pure electric buses in 2015, BYD pure electric buses have traveled to different areas in many cities in Japan. From one city to multiple cities, from one bus to multiple buses, from buses and ports to scenic spots, it spreads all over the southern, central and northeastern parts of Japan.

In 1972, China and Japan normalized diplomatic relations. As messengers of peace, the Chinese giant pandas "Kangkang" and "Lanlan" came to Japan across the ocean and stayed in Ueno Zoo, Tokyo, linking the purest feelings of the Chinese and Japanese people. It started a panda craze... For the first time in 48 years, BYD's pure electric bus J6 was unveiled at Ueno Zoo in Tokyo, Japan, becoming the only shuttle bus in the zoo, providing passengers with an environmentally friendly and safe travel experience.

As early as 2019, BYD announced in Tokyo that it would accept the J6, a pure electric bus designed specifically for Japan. The outstanding features of J6 are smaller body (better adapt to the narrow roads in Japan) and low floor (better meet the social needs of aging Japan). At the same time, taking into account the characteristics of different application scenarios such as cities and suburbs, BYD has released three versions of the J6: City Type I, City Type II, and Suburb Type. In addition to the pure electric buses K9 and K7 that have been delivered in Japan before, and the scenic shuttle bus in Oze Park, BYD has covered large, medium and small electric bus models in the Japanese market. With a length of 6.99 meters and a full battery life of 200 kilometers (under NEDC operating conditions), J6 has become the longest small pure electric bus in the Japanese market. In the Japanese market, BYD not only used technology to convince customers, but also used The strategy of "customization" has conquered customers.

Liu Xueliang, general manager of BYD's Asia-Pacific Automotive Sales Division, once said, "The'customization' of vehicles has always been regarded as an important sign for auto companies to gain greater market share and enter a new stage of development. We can respond to the unique needs of each market. 'Innovative R&D and manufacturing of the size, appearance and function of vehicles. In the UK, Latin America and other regions, BYD has achieved success.” BYD’s “customization” has entered the 2.0 era in Japan, showing the world Made in China The strength and charm. Editor/Sang Xiaomei

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