BYD forklifts have repeatedly achieved good results on the international road. BYD forklifts have made another breakthrough in the European market. Recently, BYD Forklifts (Europe) has signed a contract with Translift Bendi, an international narrow aisle (VNA) forklift expert, to become a unique BYD lithium iron phosphate battery material British distributor of handling equipment series. The industry regards this as a major move. According to the agreement, Translift will be responsible for the sales and service of BYD's solutions from its most advanced West Midlands plant.

Translift was founded in 1964 and is known for designing and manufacturing the ultra-successful Bendi articulated VNA forklift, which is part of a series of niche warehouse products. The agreement will further expand the marketing scope of BYD's lithium battery material handling equipment and Bendi products. Translift customers cover all areas of shopping malls, factories and logistics markets.

Paul Berrow, the managing director of Translift, is passionate about the cooperation with BYD: "We see great synergy between brands in such areas as lower total cost of ownership, innovative engineering, and industry-leading efficiency levels. Our team is providing customers Extensive experience in explaining the concepts and benefits of equipment is very suitable. BYD manufacturers need a professional team to sell technologically advanced products. Our sales and service team has all the professional skills and experience for decades to develop and adapt to the ever-changing industry. Like BYD, Translift is also at the forefront of innovation. We think this is a huge opportunity to expand the customer base of environmentally friendly lithium iron phosphate forklifts in the UK."

Paul Grady, the liaison for the transaction between BYD and Translift, said: “This is a very exciting development for BYD forklifts in the UK, and we look forward to working with Paul Berrow and his team. They have rich experience in thinking outside the box when persuading customers to think about simplifying logistics operations. In this regard, BYD will easily integrate into its innovative solution portfolio. Translift is staffed by very professional staff, and they are all proficient The work of electronic material handling equipment."

Grady then added: “Translift is a long-established and reliable supplier. Therefore, entrusting the BYD brand to them is a logical decision. In particular, they have a large, high-quality team of more than 35 engineers. The mobile service team will help ensure that BYD’s customers receive the fast and professional after-sales support that quality brand suppliers expect."

Blade Feng, Director of BYD Europe Forklift, concluded: “The addition of Translift to our UK dealer network represents BYD’s stepping into a new level and ensures that our customers will receive outstanding support no matter where they are. When customers want To obtain maximum efficiency from the forklift fleet and at the same time with the least impact on the environment, BYD and Translift are ideally positioned to help them achieve their goals.

BYD Forklift continues to write the value of Chinese brands in its internationalization strategy. In the European market, the world's highest camp of forklifts, it is an important base including KION Group, Jungheinrich Group and Toyota European Industrial Vehicle Group. BYD forklifts entered the European market, from a new entrant to gradually becoming a well-known Chinese brand in the European forklift market, gaining more and more customers. BYD Forklift won the Global Forklift Award in Europe and was shortlisted for the Global Forklift Award twice. For the Chinese forklift brand, it is a recognized achievement in the highest place for forklifts.

Translift is a veteran British forklift manufacturer. Its innovative hinged forklift has created a global operation mode for narrow-aisle forklifts. It has a large number of high-quality customers in Europe and North America. Since 2018, Bendi forklifts have also been used by agents to Shanghai Hailan Industrial After entering the Chinese market, after two years of development, the innovative narrow-aisle forklift has entered the storage areas of auto parts and supermarkets in the Chinese market, with a scale of more than 100 units. Editor/Sang Xiaomei