To be professional, to be professional, to be the first of professional brands, this is SICOMA's continuous development of survival philosophy

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The speech of Xi Junfeng, the director and general manager of Zhuhai SICOMA Machinery Equipment Co., Ltd., has a unique charm, and can often hit the key points in a few words. When asked about the secret of SICOMA’s success, he answered the question with two simple words: "Focus." In his definition, enterprise development should focus on products, research and development, and cast professional quality. The market is a never-slack examination room, and customers are the most stringent examiners. "The strategic thinking that SICOMA has always adhered to is to take mixing as the core and be a service provider and manufacturer of overall solutions for the entire field of professional engineering agitation. Be professional, refined, and be the first professional brand. This is SICOMA. The cornerstone of development." Xi Junfeng told reporters.

Xi Junfeng's two-character key seems to be easy, but hit the nail on the head, grasping the essence of enterprise development. To do a good job in product positioning, companies must have clear strategic planning, long-term strategic vision, and a sound decision-making mechanism; to make good products, companies must have outstanding capabilities in all aspects of R&D, production, sales, and management. ability.

"Industry and product positioning are major issues related to the company's strategic planning and business ideas. At the beginning of the establishment of Zhuhai Shigaoma, the founder Huang Zhihui decided to make the mixing machine the main business of the company." Junfeng Xi introduced: "The key domestic technology at the time. The aspect is still immature, and it is still a blue ocean. The objective conditions are sufficient to make the company bigger and stronger." Through the introduction and absorption of the Italian SICOMA technology and independent R&D team, combined with domestic and foreign market needs, continuously improve the performance of the equipment, and produce batch after batch. Batch mixing main engine that meets customer needs, advanced technology and high cost performance. It is precisely because of this focus that Shigaoma quickly leads the industry's technological commanding heights with a professional attitude.

"Although the concrete market is ups and downs, it also contains an intangible law, that is, companies must find out the real needs of the market under the complicated situation and produce products that can really help customers solve construction problems. Can get a foothold.” Xi Junfeng said, based on the satisfaction of user needs, Shigaoma connected multiple narrow product lines in series, stretched vertically, and expanded horizontally to form a professional and complete set of solutions. Its perfect product spectrum and each The rich categories on this product line are second to none in the industry.

In Xi Junfeng's view, satisfying the individual needs of customers is not only a marketing method adopted to consolidate market competition, but also the foundation for the sustainable development of an enterprise. For this reason, on the basis of the traditional twin-shaft mixer products, SGoma has successively developed multiple series and varieties of commercial concrete and dry mortar mixers, asphalt mixers, etc., such as planetary, vortex slurry, and continuous types. Strong and highly professional products.

SICOMA truly incorporates users into its own value chain, with the deep participation of users in every step from the review of product design schemes. Xi Junfeng added, "We must provide users with products that they really need."

"Customers are real masters, and many equipment improvement solutions come from users. As equipment users, they can best find the deficiencies of the equipment." Xi Junfeng explained, for example, in construction waste treatment and slag treatment, in these fields, All need the participation of a mixer. But at the same time, some by-products such as waste gas and waste residues will be produced during the treatment process, which will not only adversely affect the working environment of workers, but if these wastes are not treated properly, they will cause serious air pollution and ecological damage. So when the customer asked, SICOMA responded in time and successfully developed the MFO fly ash curing mixer. It is this continuous improvement that not only effectively meets the needs of customers, but also wins the trust of customers, so that Shicoma has a strong footsteps on the road of specialization and gained brand advantage.

When talking about the future development of mixing machinery, Xi Junfeng said: “While mixers are developing in the direction of serialization and extra-largeness, they have also begun to take the road of differentiated development. And Shicoma, who has always been used to "going ahead", We are no longer satisfied with continuous improvement only around product performance and reliability. In terms of intelligent technology, humanized design, and construction trajectory monitoring technology, SICOMA is also making breakthroughs one by one.” (For reprinting, please refer to www.dao.com.cn. seetao.com) Seetao.com mechanical column editor/Wang Xufang