Where are the dragons and tigers standing here, only heroes lead the future. If we say that in the past, the domestic commercial vehicle industry that swarmed up in a state of competition was in a state of grass and rivers, with a group of warlords, then after the reshuffle of the law of the jungle, the remaining companies have entered a new post-market competition. era. As a well-known overlord in the domestic commercial vehicle power market, Weichai Power is undoubtedly a power brand that can withstand the test of history and the trust of customers, and has always stood firm in the forefront of the times.

At the latest Weichai Power 2021 business conference, Weichai disclosed the performance report it has achieved in 2020. It not only announced that the company’s sales of engines in the first October of this year increased by 30% year-on-year, but also the importance of achieving a 20% year-on-year increase in revenue. The news also optimistically predicted that the production and sales of engines for the whole year will create the highest level in history. Specifically, the heavy-duty power is expected to exceed 500,000 units, setting a new record while continuing to maintain the leading position in the industry; the light-duty power has jumped from sixth in the industry to the second position in only one year, with an estimated annual sales of 260,000 Taiwan, a year-on-year increase of 157%, the market share will exceed one-fifth.

Undoubtedly, these magnificent achievements in the current era of cruel stock competition are bound to benefit from Weichai Power’s constant or forgotten spirit of deep cultivation and sincere service in the aftermarket. And this not only vividly reflects Weichai Power's "customer satisfaction is our aim" for Shangheng, but also confirms Weichai Power's golden promise to customers for decades.

In an interview with reporters, Zhou Lei, the chairman and general manager of Weichai Power’s aftermarket business company, expressed his mind, “I hope that through our efforts and hard work in the aftermarket, through the whole set of heartfelt service content and structure output, customers can Real satisfaction gradually allows customers to form a sense of trust and support."

Zhou Lei believes that end customers' demands for power products have two essential commonalities. First, the power product used as a means of production must have the ability to accurately identify problems that do not affect the customer's continued work; second, the maintenance process is fast, effective, and saves money and low cost. "After these two things are resolved, the end customer's demands have reached a very core concept of our post-market service, allowing customers to save time and money, and saving time is also a way to save money."

In order to successfully solve the real demands of end customers and create greater and more reliable operational value for them. Weichai Power has really spent a lot of careful adjustments and bold writing in the aftermarket layout.

In terms of channel layout, the distribution service provider can make money. The so-called: the prosperity of the world is all for profit; the hustle and bustle of the world is for profit. The competition in the business society is not about children's play. Everyone must survive for profit. Only when the distributors really make money, will they spare no effort and stay motivated in the aftermarket service. Through this mutually beneficial operation model, Weichai has established a flat and efficient ecological service chain in the aftermarket service to ensure timely and efficient service efficiency.

There is no generalization in service segmentation scenarios, and specific issues are treated specifically, allowing professionals to do professional things, so that the cost advantage can be maximized. For example, in the subdivision of agricultural machinery and light trucks, due to their scattered distribution and dense sinking, as well as short transportation distances, the entire service model and distribution model have different particularities from the heavy truck industry. What Weichai’s aftermarket is trying to get through is to optimize and integrate professional operations in various professional fields within the same service framework. Through unified and integrated operations, the links including distributors, accessories, back plants, and technicians The internal post-market content aggregates the greatest service force. "A powerful combination, the entire terminal service is controllable and does not affect our commitment to end customers." Because of this, Weichai has the confidence to sell small engines in its strategic plan for sales of 2 million units in 2025. To 1.1 million units.

In terms of service reserves, ensure sufficient inventory resources. This is based on the fact that the entire logistics industry and the commercial vehicle industry are developing rapidly today, and the market and customer requirements are becoming more and more stringent. Only perfect and sufficient inventory resources can adapt to it.

"In fact, we invest a lot of inventory resources every year to ensure after-market services. The inventory in the channel is close to 2 billion to ensure the operation of the whole year. There may be more than 1 million sets of customers in the Three Guarantees, while also ensuring the possibility There are more than 2 million end-customers demand for vehicles with emissions from the National Three and above. To ensure demand, there must be sufficient and sufficient inventory."

Without a beak, sufficient spare parts inventory resources are very beneficial to aftermarket services, which can not only use the scale effect to achieve low cost and high efficiency, but also improve the overall operational capabilities. "We want to be low-cost and high-efficiency. What we must do at scale is to reduce costs, reduce our warehousing costs, logistics costs, and make our warehousing more accurate and match our warehousing purposefully. Measures to improve operational efficiency and profitability of the aftermarket."

In terms of service concept, the whole life cycle service concept runs through the aftermarket. For example, the new products in the pre-production must be guaranteed to be high-quality products. "The new products we put on the market are only introduced to the market through careful crafting, but in this process, there must be an adaptation period and a running-in period. Yes. It may be necessary for the main engine factory, engine factory, and transmission factory to be unified and matched, and then after multiple rounds of this kind of running-in and time, in order to create a boutique product.

For example, in the service process, combined with the digital economy, through the online mall live broadcast mode, more product knowledge is conveyed to end customers. "In fact, we started live webcasting in June this year. Each broadcast of Weichai Mall will have more than 400,000 end customers online. Let them participate in our online marketing model."

For example, in post-maintenance, cultivate a maintenance team that can endure hardships and focus on the main business, and provide services to end customers 24 hours a day. In fact, according to the market service report data, the current Weichai Power’s aftermarket service evaluation has achieved a 2-hour completion rate and a 24-hour completion rate of over 97%, and a maintenance success rate of 98%. Moreover, the future will gradually improve and strive for perfection.

There is a way: the elder who seeks wood will consolidate its roots; the one who desires to flow away will dredge its source. Under the competitive landscape of the commercial vehicle aftermarket, companies can only develop forever if they are deeply loved by end customers. Weichai Power, who understands this well, always attaches great importance to the construction of the aftermarket, and takes "customer satisfaction is our aim" as its action guide, and strengthens itself in the aftermarket through a series of effective and courageous measures. The appeal and influence of the above, so every year they continue to win breathtaking and magnificent achievements. It is foreseeable that Weichai Power, which will remain strong in the aftermarket in the future, will surely have a more solid foundation, so as to continue to sail thousands of miles and be invincible. Editor/He Yuting