Just in the past 2020, Chinese heavy truck market has created an amazing record of sales of more than 1.6 million vehicles, setting a new height for the global heavy truck industry. Under such a hot market environment, for the game player of the heavy truck market, the sales volume exceeds the sales volume in 2019. It has just passed the test. The goal set at the beginning of the year can be hit 60-70 points. The overall growth rate of the market can be 70-80 points. If we finish the new target of mid year adjustment, we should get 80-90 points.

Looking at the whole heavy truck market, there are not many such "players", and SAIC-IVECO HONGYAN commercial Vehicle Co.,LTD. is one of them.

More than 80000 vehicles will be sold in 2020, and the new target will be successfully completed

In 2019, SAIC-IVECO HONGYAN has accumulated sales of 58000 heavy trucks, and set a sales target of 72000 for 2020. To achieve this goal, SAIC-IVECO HONGYAN needs to "run" a growth rate of at least 24% by 2020.

In the first quarter of 2020, affected by the epidemic, SAIC-IVECO HONGYANn suffered three consecutive declines, with a cumulative decline of 28%. The turning point occurred in the second quarter. In the three months from April to June, the monthly sales volume of SAIC-IVECO HONGYAN increased by 47%, 102% and 77% respectively year-on-year. In May, SAIC-IVECO HONGYAN's monthly sales volume exceeded 10000 vehicles for the first time. In the first half of the year, SAIC-IVECO HONGYAN sold 39000 heavy trucks, a year-on-year increase of 25%, and the annual target completion rate was 54.2%. According to this development trend, SAIC-IVECO HONGYAN is no longer in suspense of completing the target of 72000 vehicles set at the beginning of the year.

In August, Lou Jianping, general manager of SAIC-IVECO HONGYAN, said in an exclusive interview with the media: "in combination with the market situation in the second half of the year, the leaders of SAIC Group set a higher challenge target for HONGYAN - from 72000 to 80000. And I'm confident that I'm going to meet that challenge. " In September, the sales volume of SAIC-IVECO HONGYAN heavy truck increased by 85% compared with the same period last year. The accumulated sales volume from January to September 2020 has successfully exceeded the annual sales volume of 2019 (58000 vehicles), but there is still a gap of 21000 vehicles from the new target of 80000 vehicles, which requires the monthly average sales volume of SAIC-IVECO HONGYAN heavy truck in the fourth quarter to reach 7000 vehicles, which is quite challenging.

In the last quarter of 2020, SAIC-IVECO HONGYAN respectively handed in the transcripts of 6300 vehicles, 7000 vehicles and 8100 vehicles. So far, the annual sales volume of SAIC-IVECO HONGYAN in 2020 has reached 80100 vehicles, successfully completing the "new target" set by "self pressurization" in August. You know, the annual sales of 80000 vehicles is 10 times higher than that of more than 8000 vehicles at the end of the 12th Five Year Plan (2015) of SAIC-IVECO HONGYAN, marking a successful end to the 13th five year plan.

The growth rate in seven months is better than the "market", and the growth rate in the whole year is the same as the market

In 2020, SAIC-IVECO HONGYAN's annual sales volume has achieved a 38% growth, which is equal to the overall growth of the heavy truck market. Among the mainstream heavy truck enterprises, only four enterprises have completed this "operation" (not less than the overall growth of the industry). However, in the ups and downs of 2020, SAIC-IVECO HONGYAN, like many enterprises, has experienced the abyss and peak.

As can be seen from the above figure, the sales growth of SAIC-IVECO HONGYAN in a total of seven months in 2020 beat the market "market", with the growth rate exceeding 100% in May, reaching 102%. May is also the highest month of sales of SAIC-IVECO HONGYAN in 2020, reaching 10100 vehicles. Moreover, similar to the overall trend of the heavy truck market, SAIC-IVECO HONGYAN has achieved a 9-year increase in monthly sales since April.

From the perspective of cumulative sales volume, SAIC-IVECO HONGYAN, which experienced "three consecutive declines" in the first quarter, realized a positive growth in cumulative sales volume after May, which was later than that of the whole heavy truck market after April. After June, SAIC-IVECO HONGYAN's cumulative sales increased by 25% year-on-year, which can ensure SAIC-IVECO HONGYAN to achieve its 72000 vehicle sales target set at the beginning of this year. But in fact, since June, the cumulative sales growth of SAIC-IVECO HONGYAN has never been less than 25%, until it was finally fixed at 38%, which is basically the same as the overall growth of the industry.

In 2019, SAIC-IVECO HONGYAN's share in the heavy truck market will be 5%. From January to December 2020, SAIC-IVECO HONGYAN's monthly share is greater than (or equal to) this share for a total of five months. Finally, SAIC-IVECO HONGYAN's heavy truck market share in 2020 is fixed at 5%, which is equal to that in 2019. In 2020, although the mainstream enterprises in the market will gain growth, only five enterprises can maintain or exceed their market share in 2019.

Tractor growth led the market, and dump truck sales topped four times in a row

In 2020, SAIC-IVECO HONGYAN not only achieved a leap in sales, but also achieved excellent performance in many heavy truck segments.

In 2020, SAIC-IVECO HONGYAN will grow 115.7%, 91.8%, 19.2% and 15.8% respectively in tractor, truck, special purpose vehicle and dump truck sectors, and the four major business sectors will achieve full growth.

In 2020, the most popular segment of the domestic heavy truck market is the tractor market. It can be said that the tractor is "leading" in the whole heavy truck industry. In 2020, the "leader" of the tractor market is SAIC-IVECO HONGYAN. In 2020, SAIC-IVECO HONGYAN tractor sales totaled 25100 units, with a year-on-year growth of 115.7%, doubling the sales volume, ranking first in the industry with a growth rate of 3.6%, 1.2 percentage points higher than that in 2019, and ranking one place higher.

As can be seen from the above figure, from January to November 2020, the sales growth of SAIC-IVECO HONGYAN was better than the overall performance of tractor market in nine months, and the growth rate exceeded 100% in eight months. Among them, in February and March, when the tractor market suffered a continuous decline, SAIC-IVECO HONGYAN firmly realized three consecutive increases in the first quarter. In 2020, SAIC-IVECO HONGYAN tractor will lead the market with a cumulative growth rate of 115.7%. The cumulative growth rate of 115.7% will make SAIC-IVECO HONGYAN probably become the only mainstream enterprise to achieve a growth rate of more than 100 (double sales volume).

SAIC-IVECO HONGYAN's traditional advantage business dump truck plate, in 2020 is also remarkable. The total sales volume of SAIC-IVECO HONGYAN dump truck in 2020 will reach 45000 units, with a year-on-year growth of 15.8%, outperforming the cumulative growth rate of 8.1% in the dump truck market as a whole. In 2020, SAIC-IVECO HONGYAN's dump truck share will exceed 21%, 0.4% higher than that of the previous year, and the industry ranking will achieve the fourth consecutive championship. In 2020, for every five dump trucks sold in China, one is SAIC-IVECO HONGYAN. From the perspective of segmentation, relying on Star products such as Jieshi C500, C13 high-power dump truck and Jiebao small dump truck, SAIC-IVECO HONGYAN's share of high-power dump truck will increase by 4.3% and that of No.5 small dump truck will increase by 7.2% in 2020. The share of urban muck truck will reach 27%, ranking first in the industry, and the share of aggregate transport truck will reach 22.4%.

In 2020, overseas business is also the star plate of SAIC-IVECO HONGYAN. In 2020, the epidemic will affect the world, and China's heavy truck industry will export 68000 vehicles, down 20.9%. In contrast, SAIC-IVECO HONGYAN will export 1517 vehicles in 2020, up 50.9% against the market trend, among which ASEAN countries will increase 145%. One belt, one road, China, ASEAN, and the other 290 overseas Chinese "5G" smart transport projects, and 100 "overseas smart freight cars", and "100 old vehicles for cross border logistics", were launched in 2020.

On January 7, 2021, SAIC-IVECO HONGYAN held the 2021 annual marketing business conference in Boao, Hainan Province. Lou Jianping, general manager of SAIC-IVECO HONGYAN, clearly proposed that SAIC-IVECO HONGYAN will strive to sell 150000 vehicles in 2025, with a market share of not less than 16%, and advance into the "14th five year" target of the first camp of heavy truck industry. In the five years of the 13th five year plan, SAIC-IVECO HONGYAN has completed the leap from 8000 vehicles to 80000 vehicles. In the five years of the 14th five year plan, can HONGYAN make persistent efforts to complete the new leap from 80000 to 150000 vehicles?

2021, especially the first half of the year, will be the most critical step for SSAIC-IVECO HONGYAN to complete the new leap forward of the 14th five year plan. In January, it seems that more than half of the year is coming. In 2021, the decisive battle has already begun!Editor/Serena