Starting from September 2020, the wave of pick-ups in the Sany Heavy-duty Truck Plant has been increasing, even at night. On December 28, 2020, the 3180th unit of Sany Heavy Truck rolled off the assembly line in December, achieving a monthly production and sales of 3,000 units, and an annual production and sales of 20,000 units. This marks that Sany Heavy Truck has completed the leap from 0 to 20,000 units in annual production and sales in less than 3 years, maintaining a year-on-year growth rate of 100% for two consecutive years. According to the latest licensed insurance data, SANY Heavy Truck 2020 tractor sales volume ranks among the top six in the industry, becoming the fastest-growing emerging brand of commercial vehicles in the past 10 years.

2020 is special for Sany Heavy Truck. On the one hand, it suffered from the impact of the epidemic at the beginning of the year and the supply of engines, and was once in desperation; on the other hand, thanks to the benefits of new infrastructure and the elimination of national three, the heavy truck industry market continues to be hot In the face of challenges and opportunities, Sany Heavy Truck changed from a crisis to a change, overcoming numerous difficulties and standing on a new level of sales volume in the tractor industry.

In 2020, SANY Heavy Truck will quickly respond to market demand under the model of community research and development, and improve product quality and enrich the product matrix by expanding R&D, digital talent team, and strengthening R&D system capacity building. From the ultra-bright version 460 in February, the Zhuhong version 500 in April, to the Wangdao 435 in July, and the Justice Edition models in October, Sany Heavy Trucks has completed the transformation from a single product to a matrix product, and the product horsepower segment has also changed from 2019. The year’s 500 and 430 have developed to 365, 385, 400, 430, 435, 460, 465, 485, 525, 565 horsepower, which basically covers all mainstream horsepower segments, and fully meets the diverse and personalized horsepower needs of card users. At the same time, SANY heavy-duty truck autonomous power SANYIZ Power was officially launched, which together with Weichai Power and Yuchai Power constitute the three major power options for SANY heavy-duty trucks.

In August 2020, the SANY heavy-duty truck super pilot plant was officially put into operation. On December 28, 2020, with the 3,180th vehicle rolled off the assembly line, the monthly output of SANY heavy-duty truck exceeded 3,000 units, a record high. The intelligent production line in the super factory has 41 stations, 150 multi-programs, and 114 AGVs. On average, one truck is off the assembly line every six minutes, and a single production line has a daily production capacity of 100 units. Furthermore, the whole process of equipment data interconnection, flexible production, debugging, and quality inspection is online, which not only increases production capacity to meet market demand, but also greatly improves product assembly quality.

Service first, innovative service mechanism, and a solid backing for users' efficient operation

To achieve a sales breakthrough, in addition to product strength, service must be the first to win the trust of users. At the beginning of 2020, Sany Heavy Truck launched online and offline marketing, and offline agents developed rapidly, covering most areas of the country, bringing more convenient and better services to card users and solving problems for card users. At the same time, there are 700+ service stations across the country to provide convenient and efficient maintenance at any time, and nanny-style services are always ready to respond to user needs.

Comprehensively promote the "integration of sales and services", requiring offline agents and service stations to provide customers with more accurate and comprehensive services, and maximize value for customers. Numerous agents and service stations actively responded and planned a variety of service activities. With a series of activities such as the opening ceremony, customer appreciation meeting, festive blessings, warm-hearted care and condolences, etc., representatives of card friends are invited to experience SANY heavy truck products and considerate services on site. This measure has been highly praised by card friends. In 2018, Sany Heavy Truck started with online marketing, using the Internet to continuously innovate, becoming the forerunner of marketing innovation in the industry, and introducing a brand-new service system in service. The user uses the APP to reserve the service, and the service order is integrated in the Sany Truck APP. The user can evaluate the service. After the evaluation, not only can they get a certain evaluation coupon, but also can incentivize the follow-up service of the service station. In addition, for the work of the service station, the manufacturer implemented "service settlement in seconds", which directly stimulated the service station's service enthusiasm and efficiency.

In terms of quality assurance, the five-year unlimited mileage warranty of Sany Power has deeply touched the service needs of users. "666 King Service", that is, 60% parts + 60% value parts, 60 months of quality assurance effectively becomes the user's efficient operation Solid backing. The use of Internet marketing has always been the advantage of Sany Heavy Card. From its online debut in March 2018 to the breaking of individual online results, Sany Heavy Card used its strength to demonstrate its strong Internet appeal, which lasted only one year. Enter the "Wantai Club" at the fastest speed in the industry. In 2020, Sany Heavy Truck will focus on exploring new areas of marketing, and offline agents will develop rapidly. On the basis of consolidating "online marketing", it will develop two major marketing channels, "agents" and "direct stores", and form "online + "Offline" a more complete marketing system.

From March’s Ten Thousand Units Buying Festival to November’s International Construction Machinery Bauma Exhibition Carnival, SANY Heavy Trucks created sales records one after another through online marketing and offline agent linkage. At the same time, Sany Heavy Trucks entered the Pinduoduo platform, using the advantages of the Pinduoduo platform to allow card users to buy more cost-effective heavy trucks, enhancing the pre-sales and after-sales experience. In the future, Sany Heavy Truck will focus on innovative products and services, user-centered, and driven by the Internet and data intelligence, it will continue to achieve better user experience, better professional services and top product quality to satisfy more card users. Meta, more individual needs.Editor/Xing Wentao