The wind is just sailing, and the struggle is right now! On January 25, the 2021 Business Conference with the theme of "Higher, Newer, Stronger, and Excellent Development" was held in Linyi.

Shandong Lingong Chairman Wang Zhizhong and President Yu Mengsheng attended the meeting and delivered speeches. General Manager Wen Degang made the company's annual work report to report on the production and operation situation. Company leaders Ma Xingqing, Zhou Weisheng, and Chi Feng attended the meeting. More than 230 representatives of dealers and service providers from the main venue of Linyi and 13 branch venues of the Five Great War Zone attended the meeting simultaneously through online and offline methods. Shi Shengyong, Deputy General Manager of Shandong Lingong and General Manager of Marketing Company presided over the meeting.

Shandong Lingong Chairman Wang Zhizhong delivered a speech

In his speech at the conference, Shandong Lingong Chairman Wang Zhizhong pointed out that in recent years, the construction machinery industry has developed rapidly. Lingong has seized the opportunity to achieve a rapid increase in market share and industry status, and the comprehensive competitiveness of its distributors has been greatly improved. A major achievement since the implementation of the "One Center Two Promotion" marketing transformation strategy.

The chairman emphasized that manufacturers must continue to uphold the core values of "efficiency first, technology leadership", thoroughly implement the "one center, two advancement" marketing transformation strategy, and insist that the core of the work of "centering on market share improvement" is unwavering and objective. Treat market behaviors such as price wars dialectically, seize favorable opportunities for industry integration, dare to compete, take responsibility, and strive to win new marketing victories, and jointly create a better future for the temporary industry.

Shandong Lingong President Yu Mengsheng made a keynote speech

Shandong Lingong President Yu Mengsheng delivered a keynote speech on "Focus on Double Cycles, Seize New Opportunities and Meet New Challenges". Based on the work situation in 2020, the president analyzed in detail the industry structure, development advantages and existing deficiencies of LinGong, analyzed the current situation of global economy and industry development, and pointed out the new development under the "14th Five-Year Plan" and "dual cycle" development pattern. The opportunity predicts the development trend of the industry and the changes in the construction machinery industry in the post-epidemic era.

During the "14th Five-Year Plan" period, with the accelerated construction of a new dual-cycle development pattern, and the positive influence of factors such as "two new and one heavy", the construction machinery industry is still promising. The president requested that we must continue to strengthen basic capacity building, strengthen key account development capabilities, increase the sales proportion of Zhongda Dig, improve the profitability of the aftermarket, prevent and control risks, promote a performance-oriented assessment mechanism, further optimize channels, and improve channel competitiveness. The president hopes that the majority of distributors will create, share, develop, and forge ahead hand in hand with Lingong, seize the golden period of the first half of 2021, accelerate the increase in market share, and jointly open a new chapter in business development.

Wen Degang, general manager of Shandong Lingong, made annual work report

Wen Degang, general manager of Shandong Lingong, delivered an annual work report with the theme of "intelligent creation, development and education opportunities, high-quality and efficient opening of new bureaus". The report reviewed the company’s achievements in marketing, technology research and development, production and operation, brand building, etc. in the past year, analyzed the existing shortcomings and challenges, and put forward the company’s overall production and operation objectives, task requirements, and various modules in 2021. Main work measures.

Mr. Wen emphasized that all distributors and marketing officers must follow the deployment of Temporary Workers, maintain strategic determination, carefully plan and deploy, take decisive actions to increase development advantages and create a new situation of cooperation and win-win for manufacturers.

Shi Shengyong, Deputy General Manager of Shandong Lingong, General Manager of Marketing Company

Shi Shengyong, deputy general manager of Shandong Lingong and general manager of marketing company, made the "2021 Marketing Work Report" at the meeting. President Shi pointed out that we must continue to adhere to the general marketing tone of "holding high, high quality and high speed", fully carry forward the spirits of ruziniu, pioneering cattle, and old scalpers, with the great strides of Lingyun aspirations, and promote the great responsibility of high-quality and sustainable development. , Dare to compete, implement precise policies, fight well and win the battle of increasing market share in 2021, and make new contributions to the higher, newer, stronger, and outstanding development of the temporary industry business. With the realization of the "135" marketing target, we will present the company's high-quality development and the 50th anniversary of the establishment of the factory.

Chi Feng, Chief Engineer of Shandong Lingong

Chi Feng, chief engineer of Shandong Lingong, made the "2021 Product Planning Report". In 2021, the company will introduce a number of competitive and marketable new products to the market to help dealers expand their territory, conquer cities, and further increase market share.

Representatives of distributors make typical speeches

The conference commended and rewarded dealers and service providers who achieved outstanding performance in 2020. Representatives from four distributors including Shandong Shifang, Henan Tongguan Heavy Industry, Shaanxi Dingxin, and Changzhou Wohuilin made typical speeches. The marketing team, the five major war zones and the award-winning distributors respectively made solemn oaths to complete the annual goals and tasks.

At present, my country's economy is in a stage of high-quality development, and the construction machinery industry is in a critical period of transformation and upgrading to high-quality development. Encountered market opportunities such as new technology, new infrastructure, and new business formats will also inject vitality into the construction machinery industry. Standing in the first year of the "14th Five-Year Plan", Shandong Lingong will firmly establish the market demand-oriented and user-centric business philosophy, uphold the core values of "efficiency first, technology leadership", and thoroughly implement the "one center, two “Advancing” marketing transformation strategy, seize new opportunities for development in the new era, based on technological innovation, strengthen intelligent manufacturing, implement the concept of cooperation and win-win development, and write a new chapter in innovation and development. See Road Network Engineering Column Editor/Ge Siyu