On April 20, 2021, Zhijiang and Yichang Three Gorges Airport signed a strategic cooperation framework agreement to carry out in-depth cooperation on general airport construction and operation, airport industry development, cooperation in advertising media resources, and integration of marketing channels.
It is understood that Zhijiang General Airport is one of the 90 major projects in Yichang City to make up for shortcomings. Construction is expected to start in 2021 and be completed in 2023. According to the cooperation agreement, Zhijiang General Airport will share the professional team and mature experience of the Three Gorges Airport in civil aviation project planning, design, construction, acceptance and commissioning. Three Gorges Airport provides Zhijiang General Airport with professional services such as development strategy, safe operation, service enhancement, and brand creation. The two parties have gradually introduced services such as flight training, commuting, and low-altitude travel to realize the collaborative management of airports in the region.
In addition, the two sides will also carry out airport business cooperation around the internal and external graphic media resources of the terminal, the establishment of product display counters in the terminal, the naming of VIP rooms (flight naming), online platform sales, and the procurement of aircraft supplies to broaden consumer audiences. In order to help Zhijiang product sales, realize cross-regional and cross-industry overall marketing and promotion, and build a new economic pattern of "domestic cycle as the main body and domestic and international dual cycle mutual promotion" with practical services.
As a beautiful business card for the opening service window of Yichang City, the passenger throughput of the Three Gorges Airport in 2019 exceeded 3 million for the first time, and the service group expanded from the local area to surrounding cities such as Jingzhou, Jingmen, Enshi, Xiangyang and Yudong. The function of the airport The radiation field has expanded from a corner to the west of Hubei and eastern Chongqing. It has now developed into the largest international gateway airport in western Hubei and eastern Chongqing. Its management level, market development capabilities, and safety service quality have been widely recognized by the industry, and it has been established as a small and medium-sized airport in China. Benchmark airport. In the later period, the Three Gorges Airport will give full play to the leading role of the airport group in the west of Hubei, and will cooperate with the Zhijiang Municipal Government to build a prototype demonstration project, deeply integrate and lead the coordinated development of the region, and accumulate new momentum and create new advantages for the high-quality economic development of Yichang . Editor/He Yuting
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